Campaigns win the war – not events… yep, it’s a bit of a numbers game.
I’ve been working on the concept of 90TEN learning for a while for The Learning Hook. We’ve also written a little about 90TEN learning campaigns on our website at www.learninghook.com.au. Nothing too dissimilar to the 70-20-10 concept. It just bundles the distinct difference between the 10 and the other 90% – supporting learning campaigns as opposed to just learning events. I read this post recently and enjoyed it. http://www.jarche.com/2012/11/ask-not-for-whom-the-reaper-comes/
What falls out of it for me is why the 90TEN concept is so hard to implement within business. When I was the Learning Technology Manager at Sensis, I had ownership of the LMS (iLearningfrom Seertech), managed eLearning procurement and custom course vendors and a small team to administer the LMS and do some in-house design and dev work on eLearning products. Within Sensis, we were lucky to have a huge community using Yammer. A few things fell out of that experience for me that I think can demonstrate how 90TEN can be achieved: Use the 10% of formal training experience to exploit/tap into the more informal 90% of learning that takes place in our lives.