I don’t usually use this Learning Hook blog for ‘rants’, but… here’s one worth thinking about I hope – Instructional Design used for evil…
When a user chooses to unsubscribe to a company’s mailing list, more often than not, the unsubscribe link is in some kind of lighter font than the rest, it’s much much smaller and increasingly harder to unsubscribe from. I’ve found sites that require you to enter a password to unsubscribe, which is not for your privacy or any other security reason – it’s because the company does not want you to unsubscribe. Like closing a Skype account, LinkedIn or Facebook – these sites make money from quoting their user figures and how many countries they can populate.
