copywriting

April 4, 2017

Cadence in Learning Experience Design – Part 3

Have you ever experienced a learning event which seemed to tick all the boxes – high quality content, knowledgeable presenter, polished production […]
March 27, 2017

Cadence in Learning Experience Design – Part 2

Cadence is one of those chameleon-like words that can take on a different meaning depending on industry and context. […]
March 1, 2017

Instructional design: writing for visual creatures and logical units.

It’s no news to most of us that good Instructional / Learning Design work makes or breaks projects, but it’s important to remember […]
December 16, 2014

What you do is not important

Today I’d like to use a sledgehammer to drive home an exceedingly subtle point, because in the end I hope to break something: your […]